Contract Duration: 1 year
OVERVIEW As a member of the Marketing Strategy team, you will support the development and implementation of customer outreach strategies to increase awareness and participation in integrated demand side management programs. The individual in this role will lead PG&E marketing strategy, including content marketing efforts, for individual energy programs, which requires significant coordination with internal stakeholders as well as external vendors to ensure alignment, reconcile feedback and provide ongoing input and support to executing teams. You will work closely with Customer Energy Solutions product and program managers, Customer Insights, Customer Contact Centers, Business Energy Solutions, external marketing and advertising agencies, and the California Public Utilities Commission (CPUC) to implement best in-class marketing campaigns that drive customer engagement with PG&E Programs. Additional responsibilities include coordinating reports and analysis that update internal management on the progress of initiatives, such as financial tracking and campaign performance metrics. PRIMARY RESPONSIBILITIES • Develop marketing strategy, work with internal teams to create outreach plans, establish key performance indicators and metrics, manage analytics and data deliverables, and execute on the agreed upon plans. o Provide support and direction of comprehensive data-driven marketing plans that will drive customers’ participation in PG&E programs. Optimize plans as needed to support roll-out efforts. o Oversee plan execution, communicating activities and deliverables to appropriate internal stakeholders, and making recommendations for improvement when necessary. o Assist in creating and editing presentations and materials used for strategic planning. o Maintain clear, open communication with Products, Sales, Customer Insights and Marketing on project status, resources, priorities, deliverables and issue resolution. o Project management, as needed, to support scheduling and coordination of timelines and deliverables. • Drive the existing content marketing strategy targeted to commercial and residential customers. o Partner closely with content agency to execute on strategic plan. o Seek out opportunities to test and optimize strategy. o Ongoing content planning and editorial calendar management to align with product roadmaps and priorities. o Build and maintain collaborative relationships with internal stakeholders, particularly those responsible for informing content priorities and key deliverables. o Adhere to rigorous content development process, driving projects forward on time and on budget • Provide guidance to internal and external agency teams to aid in development of a wide range of creative - including advertising and direct-to-customer marketing pieces, sales presentations and turn-key communications, collateral and web updates. o Work with partners to develop campaign and tactical creative briefs for external agencies that correspond to marketing plans. Ensure brief’s alignment with program and messaging strategies. o Analyze campaign metrics and recommend optimizations to meet program goals. o Establish customer data requirements to achieve effective targeting by tactic, in partnership with external agencies. o Drive on-time delivery of in-market communications through effective prioritization and proactive information-sharing • Support the delivery of ongoing and ad hoc reports as required by internal management. o Support internal updates to senior leadership on status of program outreach such as regular outreach updates and monthly budget tracking and forecasting (which includes budget scenario planning, projecting overages/under-spend and providing cost-control recommendations) • Support special projects as assigned by management.
6-8 years of experience managing the development and delivery of marketing materials, defining strategic objectives, setting metrics and measuring performance. • Demonstrated project management skills. • Experience in Business-to-Business and Business-to-Consumer marketing; experience working with internal sales teams. • Strong written communication skills with ability to write original content for marketing and communication materials, and business presentations. • Prior experience managing a content marketing program, developing content, and with marketing automation platforms. • Proven ability to foster trust and collaborative partnerships with colleagues and internal stakeholders. • Analytical and organizational skills with excellent attention to detail. • Ability to work proactively and self-start in a fast-paced, team driven environment. • Experience working in environmental or energy related field a plus. • Bachelor’s degree in Marketing or Business required, MBA preferred.